{"id":531,"date":"2009-07-01T18:48:49","date_gmt":"2009-07-01T17:48:49","guid":{"rendered":"http:\/\/www.christian-listmann.de\/blog\/?p=531"},"modified":"2023-04-24T09:36:56","modified_gmt":"2023-04-24T08:36:56","slug":"ge-lanciert-augmented-reality-anwendung","status":"publish","type":"post","link":"https:\/\/www.christian-listmann.de\/blog\/2009\/07\/01\/ge-lanciert-augmented-reality-anwendung\/","title":{"rendered":"GE lanciert Augmented Reality Anwendung"},"content":{"rendered":"<p>GE setzt die &#8220;<a href=\"http:\/\/ge.ecomagination.com\/smartgrid\/popsci\/\">Smart Grid<\/a>&#8221; Kampagne mit einer Augmented Reality Anwendung fort. Sehr gelungen ist vor allem die Verkn\u00fcpfung der digitalen Kampagne mit klassischen Medien: Auf dem Cover des Fachmagazins &#8220;Popular Science&#8221; ist die neue Windkraftanlage von GE zu sehen, h\u00e4lt man das Cover nun vor die Webcam, startet die AR-Anwendung. Durch Bewegen des Covers vor der Webcam kann man die Anlage von allen Seiten aus betrachten.<\/p>\n<p>Nettes Gimmick: Pustet man ins Mikro, so drehen sich die Windr\u00e4der.<\/p>\n<p>Realisiert wurde die Kampagne von <a href=\"http:\/\/www.goodbysilverstein.com\/\">Gooby, Silverstein<\/a> aus San Francisco, technischer Dienstleister ist <a href=\"http:\/\/www.metaio.de\/\">Metaio<\/a> aus M\u00fcnchen.<\/p>\n<p><object width=\"425\" height=\"344\" classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"allowFullScreen\" value=\"true\" \/><param name=\"allowscriptaccess\" value=\"always\" \/><param name=\"src\" value=\"http:\/\/www.youtube.com\/v\/broaO24jkJg&amp;hl=de&amp;fs=1&amp;\" \/><param name=\"allowfullscreen\" value=\"true\" \/><embed width=\"425\" height=\"344\" type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.youtube.com\/v\/broaO24jkJg&amp;hl=de&amp;fs=1&amp;\" allowfullscreen=\"allowfullscreen\" allowscriptaccess=\"always\" allowfullscreen=\"allowfullscreen\" \/><\/object><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GE setzt die &#8220;Smart Grid&#8221; Kampagne mit einer Augmented Reality Anwendung fort. Sehr gelungen ist vor allem die Verkn\u00fcpfung der [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,103],"tags":[],"class_list":["post-531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-allgemein","category-blog"],"_links":{"self":[{"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/posts\/531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/comments?post=531"}],"version-history":[{"count":10,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/posts\/531\/revisions"}],"predecessor-version":[{"id":717,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/posts\/531\/revisions\/717"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/media\/715"}],"wp:attachment":[{"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/media?parent=531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/categories?post=531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/tags?post=531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}