{"id":885,"date":"2010-05-13T17:23:05","date_gmt":"2010-05-13T16:23:05","guid":{"rendered":"http:\/\/www.christian-listmann.de\/blog\/?p=885"},"modified":"2023-05-03T10:37:33","modified_gmt":"2023-05-03T09:37:33","slug":"der-4-stern-fur-deutschland-social-media","status":"publish","type":"post","link":"https:\/\/www.christian-listmann.de\/blog\/2010\/05\/13\/der-4-stern-fur-deutschland-social-media\/","title":{"rendered":"Der 4. Stern f\u00fcr Deutschland &#8211; Social Media"},"content":{"rendered":"<div id=\"beschreibung\">\n<p>Fu\u00dfball WM2010 in S\u00fcdafrika: Vermarktung der Fan-Kampagne des DFB und Mercedes-Benz in Social Media Channels, Fokus auf Facebook, zus\u00e4tzlich Engagements auf StudiVZ und WKW.<\/p>\n<\/div>\n<div id=\"aufgabe\">\n<h2>Meine Aufgabe<\/h2>\n<p>Auswahl der Social Media Channels, Entwicklung einer Strategie zum Erzielen maximaler Reichweite plus Definition und Konzeption der dazu notwendigen Tools und Storyline.<\/p>\n<\/div>\n<div id=\"besonderes\">\n<h2>Besonderes<\/h2>\n<\/div>\n<div id=\"besonderes_text\">Die Fanseite auf Facebook z\u00e4hlte innerhalb weniger Wochen mehr als 300.000 Fans. Virale Effekte: Die App zum \u00c4ndern des eigenen Profilbilds auf Facebook wurde mehr als 500.000 mal installiert.<\/div>\n<h4>Kunde: Mercedes-Benz\u00a0\u00a0\u00a0\/\/\u00a0\u00a0\u00a0Agentur: Neuland + Herzer\u00a0\u00a0\u00a0\/\/\u00a0 Januar 2010 bis Juni 2010\u00a0 \u00a0\/\/\u00a0 \u00a0<a class=\"fadeLink\" href=\"http:\/\/www.facebook.com\/DervierteStern#!\/DerNaechsteSternFuerDeutschland\" target=\"_blank\" rel=\"noopener\">www.facebook.com\/derviertestern<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Fu\u00dfball WM2010 in S\u00fcdafrika: Vermarktung der Fan-Kampagne des DFB und Mercedes-Benz in Social Media Channels, Fokus auf Facebook, zus\u00e4tzlich Engagements [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[106,107],"class_list":["post-885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-conceptional-design","tag-project-management"],"_links":{"self":[{"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/posts\/885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/comments?post=885"}],"version-history":[{"count":4,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions"}],"predecessor-version":[{"id":1060,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/posts\/885\/revisions\/1060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/media\/886"}],"wp:attachment":[{"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/media?parent=885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/categories?post=885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.christian-listmann.de\/blog\/wp-json\/wp\/v2\/tags?post=885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}